Hello, friends!
Welcome back to my blog!
Hope you guys have amazing day ^_^
In this post I would like to tell you the synopsis from the book entitled “The Power of Habit".
The Power of Habit: Why We Do What We Do in Life and Business is a book by Charles Duhigg. It explores the science behind habit creation and reformation and it has 371 pages. This book focus on daily habits and their role in our lives. First off, the author did an amazing job at the beginning of the book to make the case for habits. The typical Western happiness cliche is that you shouldn’t live your life on autopilot. Conscious action is good, and passive non-thinking is bad.
The problem with that perspective is that you literally cannot live that way. Your conscious brain cannot process all the information and inputs coming in. You cannot make rational choices about everything in life.
The author gave a great example of this guy who due to a brain injury lost the ability to make habitual, emotional decisions. Everything the guy did was a thoughtful, rational choice. You’d think that that would be a good thing, right? More rational behavior = better choices, right? It turns out that the guy couldn’t do anything. He was forever paralyzed with inaction. He couldn’t process all the pros and cons without the set of intuitive heuristics that we use to filter decisions everyday.
That’s where habits come in – he makes the case that almost everything in our day to day life is habit driven. A cue happens, a routine takes place, and then a reward occurs – over and over and over.
The beauty about this perspective that it frees up the executive function of your brain (ie, the conscious “you”) to tweak, edit, and fix the habits of your life to align with your beliefs, goals, and identity. In other words, stop worrying and looking to take direct action to change your life, and start looking at the cues, routines, and rewards in your life, and how you can swap the routine for something better.
That’s the basic gist of the book – but where it gets especially interesting and useful is in the direct applications, how habits change, and how habits drive organizations as much as they drive individual behavior.
He talks about how marketers are able to create new habits; how organizations are able to completely reinvent themselves by changing keystone habits; and how individuals can create the best strategies for changing daily habits (tip: only focus on 1 at a time).
Duhigg’s book focuses on the corporate success of Alcoa, Starbucks, and P&G’s Febreeze. Alcoa, in particular, was a fascinating subject. The criticism I’ve read of Duhigg’s book is valid – it is very pro routine, with very little analysis of either the ethical behavior of companies like Target’s data mining or the downside of the habit cycle. The other thing Duhigg doesn’t consider is how individuals respond differently to imeptus. Not everyone is list oriented or goal oriented. Finally, it does not help a person identify the most important thing in changing one’s habits which is identifying the cue or trigger. Nonetheless, I thought this book provided some amazing insight on how good habits or bad habits can be created, refined, and extended.
Welcome back to my blog!
Hope you guys have amazing day ^_^
In this post I would like to tell you the synopsis from the book entitled “The Power of Habit".
The Power of Habit: Why We Do What We Do in Life and Business is a book by Charles Duhigg. It explores the science behind habit creation and reformation and it has 371 pages. This book focus on daily habits and their role in our lives. First off, the author did an amazing job at the beginning of the book to make the case for habits. The typical Western happiness cliche is that you shouldn’t live your life on autopilot. Conscious action is good, and passive non-thinking is bad.
The problem with that perspective is that you literally cannot live that way. Your conscious brain cannot process all the information and inputs coming in. You cannot make rational choices about everything in life.
The author gave a great example of this guy who due to a brain injury lost the ability to make habitual, emotional decisions. Everything the guy did was a thoughtful, rational choice. You’d think that that would be a good thing, right? More rational behavior = better choices, right? It turns out that the guy couldn’t do anything. He was forever paralyzed with inaction. He couldn’t process all the pros and cons without the set of intuitive heuristics that we use to filter decisions everyday.
That’s where habits come in – he makes the case that almost everything in our day to day life is habit driven. A cue happens, a routine takes place, and then a reward occurs – over and over and over.
The beauty about this perspective that it frees up the executive function of your brain (ie, the conscious “you”) to tweak, edit, and fix the habits of your life to align with your beliefs, goals, and identity. In other words, stop worrying and looking to take direct action to change your life, and start looking at the cues, routines, and rewards in your life, and how you can swap the routine for something better.
That’s the basic gist of the book – but where it gets especially interesting and useful is in the direct applications, how habits change, and how habits drive organizations as much as they drive individual behavior.
He talks about how marketers are able to create new habits; how organizations are able to completely reinvent themselves by changing keystone habits; and how individuals can create the best strategies for changing daily habits (tip: only focus on 1 at a time).
Duhigg’s book focuses on the corporate success of Alcoa, Starbucks, and P&G’s Febreeze. Alcoa, in particular, was a fascinating subject. The criticism I’ve read of Duhigg’s book is valid – it is very pro routine, with very little analysis of either the ethical behavior of companies like Target’s data mining or the downside of the habit cycle. The other thing Duhigg doesn’t consider is how individuals respond differently to imeptus. Not everyone is list oriented or goal oriented. Finally, it does not help a person identify the most important thing in changing one’s habits which is identifying the cue or trigger. Nonetheless, I thought this book provided some amazing insight on how good habits or bad habits can be created, refined, and extended.
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2 komentar:
This book is excellent ! I also impressed by your review. I think, I have to read this book. Thank you for this interesting review.
I think your post is inspiring me to do something important, moreover i can repair my way. thank you so much and never stop make it!
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